Case Study: Coca Cola improves store display selection with RTE Global’s augmented reality POS experience

Coca Cola launches VR store displays weeks before manufacture with RTE Global

The Coca Cola B2B Department faced the challenge of presenting its vast and developing range of product expositors in an attractive and efficient way to help businesses choose the right stand. RTE Global solved this problem using Augmented Reality technology.

RTE Global designed a special platform using an Oculus Rift headset to offer users a tour of a virtual store, showcasing various types of expositors. This solution allowed store owners to select suitable stands weeks before manufacturing. The system was successfully launched during an event organized by Coca-Cola's partner, Carrefour, with all its stores visually adjusted for the partnership.

Coca Cola