Case Study: ZiMAD achieves 120% higher Day 7 ROAS with RTB House Quality Traffic

Zimad boosts Day 7 ROAS by 120% with RTB House

zimad, a premier mobile game developer and publisher, faced the challenge of significantly increasing the long-term profitability of its user base, specifically for its Spades game. This required a 20% increase in their Day 7 Return on Ad Spend (ROAS) target, which demanded a fundamental shift beyond standard retargeting strategies to focus on acquiring high-quality, engaged users. To meet this challenge, they partnered with vendor RTB House.

RTB House implemented its Quality Traffic solution, which uses a Deep Learning bidding engine to target users with the highest probability of in-app engagement rather than just clicks. This solution successfully delivered higher-value players, resulting in a 120% increase in Day 7 ROAS and a 49% decrease in cost per reactivation for Zimad. The success with Spades led Zimad to roll out RTB House's model across its other active game titles.

Zimad