Case Study: Zalora boosts revenue across 6 APAC markets with RTB House

Zalora - Customer Case Study

ZALORA, Asia’s online fashion destination, needed a way to deliver highly personalized retargeting across multiple APAC markets while keeping campaigns performance-based and relevant to each shopper’s style and interests. The company turned to RTB House for advanced retargeting technology and goal-oriented campaign support.

RTB House launched separate acquisition and retargeting campaigns for new and existing users across six APAC markets, later expanding into Thailand and Vietnam. The program delivered more than 0.5 million sessions per month, drove over 30% monthly revenue growth, and achieved a 498% ROAS from combined retargeting activities across all markets.

Zalora

Tito Costa

Chief Marketing Officer