Case Study: Allani achieves higher conversions and better ROAS with RTB House

Smooth Introduction of an Additional Retargeting Campaign

Allani, a Polish fashion e-commerce platform, wanted to improve sales efficiency across its retargeting efforts. The company aimed to drive more conversions, increase return on ad spend, show more relevant ads, and use its advertising budget more effectively. RTB House supported these goals with a personalized retargeting approach powered by its Deep Learning technology.

RTB House implemented campaigns focused on identifying users with the highest purchase intent and serving highly relevant product ads while continuously optimizing performance. The result was stronger business performance for Allani, including higher conversion rates, improved campaign efficiency, better return on ad spend, and more effective re-engagement of potential customers.

Allani

Sylwia Zdrowak

Digital Marketing Manager