Case Study: Shoppster boosts ROAS with RTB House's full-funnel advertising strategy

Shoppster boosts ROAS 30% with RTB House

Shoppster, a regional ecommerce marketplace operating in Serbia and Slovenia, sought to activate a fresh customer base and re-engage dormant users to drive sustainable growth. Their challenge was to implement a full-funnel approach with RTB House without significantly deteriorating their return on ad spend (ROAS) or sacrificing profitability.

RTB House implemented a full-funnel solution using its Deep Learning capabilities to target multiple user segments, including dormant visitors with purchase intent. The solution delivered personalized creatives based on user journey stages. This strategy resulted in a 30% higher ROAS, a 22% increase in average order value, and a 160% higher engagement rate for Shoppster, leading to an extended partnership and increased budgets.

Shoppster