Case Study: Rovio boosts retargeting performance with RTB House

Rovio boosts D7 ARPU by 52% with RTB House

Rovio, a mobile gaming company known for Angry Birds, partnered with RTB House to refine its retargeting strategy for the game Dream Blast. The challenge was to gain deeper insights into effective retargeting practices through experimentation, moving beyond just hitting KPIs to truly understanding player behavior and optimal campaign structures.

RTB House implemented a solution centered on extensive testing, including identifying optimal user inactivity windows, analyzing regional performance variations, and conducting creative tests. This data-driven approach provided Rovio with invaluable insights. The results were significant, including a 52% increase in D7 ARPU, a 26% lower cost per re-engagement, and a 46% increase in D7 payer conversion, allowing Rovio to scale its retargeting efforts profitably.

Rovio