Case Study: Reserved boosts in-app revenue 35% YoY with RTB House

Personalized and Dynamic Creatives in Effective Retargeting Campaign

Reserved, a major Polish fashion retailer, sought to develop its in-app capabilities to drive engagement and scale its number of active shoppers as it expanded into new Central European markets. To meet this challenge, they partnered with RTB House to launch highly personalized in-app campaigns.

RTB House implemented a solution focused on multi-market prospecting and retargeting to encourage both new and repeat purchases. This strategy contributed significantly to the success of Reserved's app, which now generates nearly 80% of its online revenue. The campaigns from RTB House directly contributed up to 10% of the in-app revenue and helped achieve a 35% year-over-year growth for the channel.

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