Case Study: GAIA achieves 136% revenue increase with RTB House

Performance and flexibility for a winning and demanding scenario

GAIA, a Mexican furniture and design company, needed an advertising partner that could help it create innovative retargeting creatives without sacrificing its return on investment. The company challenged vendor RTB House to maintain a high-level experience in its ads while meeting strict ROI goals.

Using its Deep Learning algorithms, RTB House provided GAIA with precise ROI control and platform flexibility to test new banner strategies. This approach was highly successful during a key sales period, where RTB House helped deliver a 136% increase in revenue while still meeting the client's target ROI, even during subsequent months with weaker sales.

GAIA

Hassan Yassine

Co-Founder & Chief Revenue Officer