Case Study: Pegasus Airlines increases site visits by 83% with RTB House Search Banners

Pegasus Airlines boosts site visits by 83% with RTB House

Pegasus Airlines, a leading low-cost airline in Turkey, wanted to scale its advertising efforts and increase the volume of high-quality traffic from the German market. Their challenge for vendor RTB House was to capture user attention with new creative formats and drive more site visitors with genuine purchase intent, all while maintaining ad efficiency within their budget.

RTB House implemented its Quality Traffic solution, which uses Deep Learning-powered algorithms to target high-intent users. They introduced interactive Search Banner ads that allowed users to type a destination directly into the ad to see dynamic offers. This solution delivered an 83% increase in total site visits, with a 47% improvement in cost-per-click over static ads and 137% more clicks than their retargeting campaigns.

Pegasus Airlines