Case Study: Gumtree doubles conversions with RTB House

Multiple Retargeting Strategy Drives Efficiency and Doubles Conversions

Gumtree, a leading UK classifieds marketplace, wanted to drive more traffic back to its site, reactivate lapsed users, and increase user activity across its ads and promoted posts. Working with RTB House, Gumtree looked to improve retargeting performance while keeping media spend under control.

RTB House implemented a multiple retargeting strategy using deep learning-powered, real-time personalized creatives across web and in-app touchpoints, alongside Gumtree’s existing retargeting provider. The approach doubled conversions from retargeting, increased traffic by 33%, and improved reach and efficiency while keeping the agreed budget.

Gumtree