Case Study: OLX boosts clicks and buyer-seller engagement with RTB House personalized retargeting

Matching Buyers & Sellers on Mobile and Desktop via Personalized Retargeting

OLX, the global classifieds platform, wanted to increase the number of messages exchanged between buyers and sellers while splitting its advertising efforts across mobile and desktop channels. To meet this challenge, OLX worked with RTB House and its personalized retargeting solution.

RTB House implemented tailored retargeting scenarios that showed users personalized banners based on their product preferences and search history, then redirected them back to OLX to contact sellers. The campaign delivered strong measurable results for RTB House and OLX, generating over 1.7 million desktop clicks and 550,000 mobile clicks, with ads shown nearly 155 million times on desktop and over 41 million times on mobile.

OLX

Razvan Acsente

Europe CLM Group Expert Lead