Case Study: Manuka achieves 32% higher ROAS with RTB House acquisition campaigns

Manuka boosts ROAS by 32% with RTB House

Manuka, a direct-to-consumer fashion brand, was achieving strong results with its RTB House retargeting campaigns but sought to drive additional revenue by acquiring new customers. The challenge for RTB House was to create innovative, full-funnel strategies that would increase order volume and optimize return on ad spend without increasing the overall budget.

RTB House implemented a targeted new customer acquisition campaign focused on the middle of the funnel, engaging potential buyers with dynamic product creatives. The solution delivered immediate impact, resulting in a 34.5% increase in revenue, a 33.6% rise in orders, and a 32% boost in ROAS, all while maintaining the same spend.

Manuka