Case Study: Koçtaş achieves 45% revenue growth with RTB House in-app retargeting

Koçtaş boosts revenue 45% with RTB House in-app retargeting

Koçtaş, a leading Turkish home and garden retailer, wanted to boost revenue from its in-app channel by expanding its reach to a wider audience. To meet this challenge, they partnered with RTB House to run an in-app retargeting campaign.

RTB House implemented a Deep Learning-powered in-app campaign designed to serve relevant ads and extend the reach of Koçtaş's advertising. The solution successfully generated a 38% increase in conversions and a 45% rise in revenue. As a result, the profit from the RTB House campaign saw a 41% boost in Q3 2024 compared to the previous quarter.

Koçtaş