Case Study: HOT SALE drives 64,000+ conversions with RTB House

Flexibility & Responsivness The HOT SALE approach for success

HOT SALE, Mexico’s largest online sales campaign, needed a flexible and reliable way to run a high-volume, highly dynamic promotion across many sponsors and offer types. To support the event, HOT SALE worked with RTB House and the EPA Digital agency using RTB House’s retargeting solution powered by Deep Learning, which was designed to deliver personalized campaigns quickly and transparently.

RTB House implemented a wide range of dynamic banner formats with product personalization, enabling 49 banner templates and immediate adaptation as campaign goals shifted from volume to CPA optimization. The campaign generated more than 64,000 conversions in 11 days, including over 50,000 from mobile devices, showing strong performance and fast responsiveness to changing objectives.

HOT SALE

Martín Álvarez,

Director