RTB House
30 Case Studies
A RTB House Case Study
fashionette, a leading online platform for premium and luxury fashion, approached RTB House as changes in tracking technologies began to impact their retargeting efficiency. Their challenge was to aggressively scale their digital campaigns while improving their return on ad spend (ROAS) and expanding their online channel reach without compromising performance.
RTB House implemented a strategic campaign optimization solution focused on meticulous efficiency, using fashionette's best-performing campaigns as a foundation for expansion. This approach, tailored to the company's distinct seasonal patterns, resulted in a 30% revenue growth and a 12.3% improvement in ROAS, exceeding client goals. The success has positioned fashionette for continued European expansion into new markets.