Case Study: KuantoKusta doubles high-quality retargeting traffic with RTB House

Doubling High Quality Traffic thanks to a Multiple-Retargeting Strategy

KuantoKusta, Portugal’s largest price comparison site, wanted to improve its retargeting strategy after using a single provider. The challenge was to add a second retargeter without increasing budgets, while aiming to double click volume and maintain at least a 90% conversion rate. RTB House was brought in to support the company’s multiple-retargeting approach.

RTB House launched alongside the existing provider under the same payment conditions, making setup straightforward. After one month, the campaign delivered over 110K visits, achieved a conversion rate above 90%, and generated results that were 2x higher than a single retargeting campaign. KuantoKusta said the new strategy doubled high-quality retargeting traffic and created additional revenue.

KuantoKusta

Nuno Cristóvão

Chief Operating Manager