Case Study: Motors.co.uk achieves 7x more leads with RTB House

Detailed target segmentation resulted in stronger performance

Motors.co.uk, the UK car search portal and part of Cox Automotive, wanted to improve retargeting performance across the customer journey, from vehicle views to dealer messages and call requests. The company also aimed to focus its retargeting on targeted dealerships rather than treating all dealerships equally. RTB House provided retargeting support to help meet these goals.

RTB House built custom segmentation based on different user behavior patterns, allowing bids to vary by segment and improving campaign efficiency. As a result, Motors.co.uk saw lead volume from targeted dealerships increase more than 7x versus its previous retargeting partner, while maintaining or lowering acquisition costs per unit.

Motors.co.uk

Andrew Barton

Paid Search Specialist