Case Study: Mystery Tag achieves 339% ROAS with RTB House

Deep Learning converts a retargeting skeptic

Mystery Tag, a mobile game publisher and developer, wanted to re-engage inactive paying users of its free-to-play game Harvest Land and improve retargeting performance across a 15-million-user install base. After earlier retargeting efforts had fallen short, the company approached RTB House with skepticism about whether a new personalized retargeting campaign could deliver meaningful results.

RTB House built a tailored campaign using Deep Learning, custom audience segmentation, localized personalized creatives, and customized deep links to target specific user groups and optimize performance over time. The campaign increased ROAS from 10% at the start to 339% after two months, surpassing the 151% prediction and demonstrating a major uplift in retargeting effectiveness.

Mystery Tag

Lolita Belyanskaya

User Acquisition Manager