Case Study: Casper achieves 95.7% viewability and stronger engagement with RTB House Streaming Video Ads

Casper boosts video ad viewability to 95.7% with RTB House

Casper, a pioneering computer manufacturer in Turkey, sought to boost awareness for its gaming sub-brand Excalibur within a highly competitive market. They partnered with RTB House to use its next-generation streaming video ads to reach the right audiences at the right time and highlight the product range's performance.

RTB House implemented a Deep Learning-powered solution using personalized streaming video ads and ContextAI technology. This approach delivered exceptional results, including a 95.7% viewability rate, 106% more clicks, and a 65% increase in video completion rate, giving Casper and Excalibur a significant competitive advantage.

Casper