Case Study: PriceRunner boosts retargeting traffic and conversion rate with RTB House

Bringing higher traffic volume under the same ROI goal

PriceRunner, an independent price comparison site active in Sweden, Denmark, and the UK, wanted to increase retargeting traffic volume without cannibalizing other channels while maintaining a specified ROI. To meet this challenge, they partnered with RTB House for retargeting support.

RTB House implemented a personalized, deep learning-powered retargeting campaign and worked with PriceRunner to test different campaign setups and temporary creatives for key periods like Black Friday. As a result, PriceRunner increased retargeting volume by 12.8% under the same ROI goal, while average conversion rate from retargeting rose by 21.5%.

PriceRunner

Fredrik Elvang

Traffic and Optimization Lead