Case Study: iCarros achieves 306% more conversions with RTB House retargeting

Better Outcomes Driven by Multiple Retargeting Strategies

iCarros, one of Brazil’s largest automotive classifieds sites, was looking to improve retargeting performance after already working with another partner. The company wanted to generate more conversions at an ideal and stable CPL while scaling its campaigns sustainably, and it also valued strong customer service, transparency, and a proactive approach from its retargeting provider. RTB House provided multiple retargeting strategies for this challenge.

RTB House implemented a Deep Learning-powered retargeting campaign focused on users most likely to convert, optimizing it over time to increase volume and maintain stable costs. The results were strong: RTB House became iCarros’ top retargeting partner in just three months, accounted for 72% of retargeting conversions, and helped drive a 306% increase in conversions while keeping CPL stable.

iCarros