Case Study: Honda boosts video viewability and VCR with RTB House contextual targeting

300% Higher Engagement with Full Funnel Marketing Approach

Honda Motor Europe España, the Spanish division of the leading car manufacturer, partnered with its agency IPG to test several video advertising solutions for launching a new car model. The challenge for vendor RTB House was to stand out among competing providers by delivering high-quality, tailored video formats that would meet IPG's ambitious goals for reach, viewability, and video completion rate.

RTB House implemented a solution combining high-impact video creatives with its Deep Learning technology for contextual targeting. The ads were placed on premium websites while using brand safety tools for protection. The campaign's success led to a multi-month extension, with RTB House achieving an 80.49% viewability rate and a video completion rate of up to 74%, significantly exceeding market benchmarks.

Honda