Case Study: Luvata wins a $125K video series project with RSW/US outsourced new business support

Luvata wins a $125K video series with RSW/US

The customer, Luvata, a global metals manufacturer owned by Mitsubishi Materials Corporation, faced the challenge of translating its highly technical manufacturing processes into trustworthy video content for its engineering and plant manager audience. The vendor, RSW/US Agency, was engaged to help the customer's marketing agency find new business prospects that needed this specific, complex video production service.

RSW/US Agency implemented a targeted outreach program using its tech stack and a dedicated New Business Director to connect with hard-to-reach decision-makers at industrial firms. The solution successfully secured a $125K video series project for the agency with Luvata, directly addressing the need to explain intricate copper and alloy processes to a mixed audience of engineers, customers, and stakeholders.

Luvata