RSW/US (RSW/US Agency)
4 Case Studies
Case Study: Hennepin Technical College wins a $40K first project with RSW/US
A RSW/US (RSW/US Agency) Case Study
Hennepin Technical College wins a $40K first project with RSW/US
Hennepin Technical College, a Minnesota-based technical college, needed a consistent way to get its education marketing capabilities in front of the right decision-makers at technical colleges to build a predictable pipeline. The full-service marketing firm had a strong track record in the sector but lacked a sustained outreach strategy. They engaged RSW/US for its outsourced new business and lead generation services.
RSW/US built a targeted outreach program, using its tech stack and a dedicated New Business Director to reach marketing decision-makers. The messaging highlighted the firm's award-winning campaigns and measurable outcomes. This effort resulted in the firm winning a $40,000 first project with Hennepin Technical College, establishing a crucial relationship with a high potential for ongoing work.
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