Case Study: BCU wins two financial services projects with RSW/US outsourced new business support

BCU wins two $45K projects in 3 weeks with RSW/US

The customer, BCU, a nationally recognized credit union, faced the challenge of needing to carefully evaluate marketing partners who understood their regulated environment and could build brand trust. They required a full-service agency with specific financial services expertise but lacked a consistent engine to find and connect with such a partner. RSW/US provided its outsourced new business and lead generation service to address this need.

RSW/US implemented a targeted outreach program to get their client agency in front of BCU's decision-makers. The solution focused on the agency's integrated capabilities and sector knowledge, speaking directly to the credit union's marketing pressures. This resulted in the agency winning two projects worth $45,000 within just three weeks, with a strong signal of more work to follow and the beginning of a longer-term agency-client relationship.

BCU