Case Study: Virgin Wines re-engages 20,000 customers with RSVP

RSVP provides diverse sales, growth and consultation services, to one-of the world’s most famous brand franchises, and Europe’s largest online wine retailer

Virgin Wines, a large independent online wine retailer, needed to re-engage lapsed customers and reactivate them on a subscription basis. They partnered with the vendor RSVP to address this challenge using their sales and consultation services.

RSVP implemented a service where their qualified agents, who possess wine industry knowledge, personally contacted previous customers. This solution successfully converted previous continuity customers at a remarkable rate of 35%, far exceeding the industry standard of 10%. As a result of RSVP's work, Virgin Wines re-recruited 20,000 customers, playing a huge part in the company's recent growth.

Virgin Wines

Paul

Virgin Wines