Case Study: Large E-commerce Company boosts customer engagement and energy-efficient product adoption with Resource Innovations

Large E-commerce Company - Customer Case Study

Large E-commerce Company partnered with Resource Innovations to build a flexible, evolving online marketplace that could broaden product offerings, better engage customers, and adapt to changing program needs. The customer’s challenge was to create a single e-commerce and engagement platform that could introduce new energy‑efficient products and services, serve diverse customer segments, and support automated eligibility and verification—capabilities enabled by Resource Innovations’ iEnergy platform.

Resource Innovations delivered a three‑phase solution—initial site launch, a rebranded Marketplace v2.0 consolidating residential and SMB experiences, and automated customer validation via API integration with iEnergy—allowing streamlined ordering, targeted offers, and incentive adjustments. The marketplace produced measurable results: 35,042 Efficient Bundles fulfilled (about 35,000 in the first 12 months), 12% of residential customers placed orders, plus 4,100 smart thermostats, 2,700 EV chargers, ~400 heat pump water heaters sold through limited offers, and increased customer engagement and adoption of energy‑saving measures.