Case Study: Large Innovative Online Platform Company achieves 44% site conversion and 27% lower project costs with Resource Innovations

Digital Innovations in Residential Energy Optimization

Large Innovative Online Platform Company was facing low residential engagement and rising costs from traditional direct-install programs, making it hard to get customers to adopt and continue benefiting from energy-efficient products. Resource Innovations stepped in with a mobile-first self-assessment and e-commerce solution — a virtual home energy assessment that diagnoses homes, personalizes product recommendations, and streamlines sign-up and ordering.

Resource Innovations built a platform with four home modules, conditional logic, opt-in free/discounted measures, save-and-return capability, and immediate purchase. The results: 1,529 accounts created, 1,058 orders, a 44% site conversion rate (vs. typical 2–3%), 84% opt-in in month one, projects increased 69%, average project costs fell 27%, customers spent over five minutes on site, and more than 60% of transactions occurred via mobile — demonstrating clear gains in participation, adoption, and cost efficiency.