Case Study: Shop Direct reduces fraud by two‑thirds and uncovers a fraud ring with RSA Security's Adaptive Authentication

Foiling Fraud and Supporting Shoppers with RSA Adaptive Authentication

Shop Direct is the UK and Ireland’s leading multi-brand digital retailer (about £1.7bn annual sales, 84% online) that also offers credit at checkout. Rapid digital growth and a credit-enabled, no-deposit model made it a target for fraudsters, and the company was relying on labor-intensive manual reviews that struggled to keep pace without disrupting genuine customers.

By deploying RSA Adaptive Authentication and related RSA services for risk scoring, behavioral analytics and anti-phishing, Shop Direct automated and focused its fraud investigations, enabling it to identify and help prosecute a major fraud ring. The result: overall fraud has fallen to roughly one-third of its level three years ago, while the customer experience remains smooth.

Shop Direct

John Pears

Risk And Operations Director