Case Study: Largest Telecommunications Providing Company achieves efficient in-store signage management with RR Donnelley

Wireless Brand Leverages Under-One-Roof Signage Capabilities

Largest Telecommunications Providing Company, a value-brand wireless telecommunications provider, needed a better way to manage in-store signage and visual merchandising across more than 4,000 retail locations, including branded stores, mall kiosks, and authorized dealers. With promotions changing quickly and work spread across multiple suppliers, the company struggled with inconsistent execution, last-minute artwork changes, and tight print deadlines. RR Donnelley was brought in to provide an under-one-roof signage and promotional kit solution.

RR Donnelley became the sole supplier and full-service partner, handling production, kitting, inventory management, customer service, and retailer support through a structured, tech-enabled workflow. Using proactive planning, location-specific kitting, twice-weekly coordination, and dashboard reporting via CustomPoint®, RRD improved accuracy, agility, and communication while reducing waste and keeping promotions on schedule. The result was a stronger client-vendor partnership, better inventory control, and more reliable delivery of the right signage to the right locations at the right time.