Case Study: Global Handset Manufacturer achieves greater responsiveness and lower costs with RR Donnelley

Vertically Integrated Printing and Packaging Resources Drive Supply Chain

RR Donnelley worked with Global Handset Manufacturer, a major global handset maker serving most North American wireless carriers, to improve market share, lower costs, and deliver better service in a fast-moving telecom market. The company also needed to simplify a complex supply chain, support product life cycles of just 6 to 12 months, speed up new product launches, and improve packaging sustainability.

RR Donnelley designed a vertically integrated, demand-driven printing and packaging solution that moved kitting and packaging closer to North American demand. Phones were shipped in bulk from Asia to an RRD facility, then configured, tested, packaged, and distributed using automated IT integration, packaging design, material procurement, serial tracking, and warehousing/distribution services. The result was greater supply chain visibility, improved sustainability through packaging redesign and reduced air freight, faster time-to-market, lower costs, and increased customization for carriers.