Case Study: Large Consumer Packaged Goods Company achieves 20%+ print savings with RR Donnelley

Using Technology to Centralize, Optimize Print Marketing Operations

The Large Consumer Packaged Goods Company, a major CPG manufacturer with 50 household, health care, and personal care brands, needed a better way to manage print marketing across its many business units. RR Donnelley (RRD) helped address the challenge of fragmented print ordering, limited enterprise-wide visibility, and inefficient vendor pricing by bringing structure to the company’s print marketing operations.

RR Donnelley implemented its production and supplier management technology solution to centralize ordering, consolidate suppliers, and improve workflow transparency and cycle times. With added on-site print production support, RRD helped the customer identify lower-cost bids and on-site savings opportunities, resulting in more than 20% total savings over two years, a 9.5% hard cost savings, and a 30% increase in diverse vendor spend.