Case Study: Leading Insurance Company achieves 80% lift in response with RR Donnelley ProteusJet variable print technology

Two-Color Variable Messaging Produces Large Lift in Response

Leading Insurance Company, a long-time customer of RRD Marketing Solutions, wanted to continue scaling millions of direct mail pieces each year while reducing production costs tied to plate changes and press stops across multiple product versions. The company had been mailing a successful 9-by-12-inch flat mailer, but needed a more efficient way to manage variable product messaging.

RR Donnelley (RRD) implemented its patented ProteusJet™ variable print technology to create an 11-by-5-inch, data-flexible format with two-color variable personalization in a shared template. This allowed multiple versions to run in a single in-line production run, helping Leading Insurance Company save hundreds of thousands of dollars in postal costs and achieve an 80% lift in response over the control.