Case Study: National Beauty Supply Retail Company achieves rapid growth and streamlined inventory management with RR Donnelley

Supporting Aggressive Growth Through Workflow Technology

National Beauty Supply Retail Company, a national beauty retailer with 850+ stores, was pursuing aggressive growth plans to open 100 stores a year for five years but lacked centralized control over its visual merchandising lifecycle. Managing activities through multiple spreadsheets caused errors, waste, poor forecasting, and frustration for field associates and store teams due to the absence of a reliable fulfillment portal.

RR Donnelley implemented a web-based store profiling and fulfillment solution, including the ISM Workflow System, to manage inventory, store ordering, project tracking, and grand opening shipments. The result was a successful transition of 10,000+ SKUs with no business interruption, support for one to five weekly grand opening events, 300,000 SKUs organized for new locations, 20,000+ orders processed in the first year, and over 1,000 users accessing 20,000 active graphics for faster, more scalable in-store marketing execution.