Case Study: Largest Supermarket Chain achieves fresh in-store signage in record time with RR Donnelley

Super Grocer Gets Fresh In-Store Signage in Record Time

Largest Supermarket Chain, one of the nation’s biggest grocery retailers with nearly 2,800 stores across 34 states, was launching a new retail environment and needed a consistent, engaging in-store experience with dynamic signage and display materials almost immediately. With the company’s CMO scheduled to visit a kickoff location just days later, the customer turned to RRD for fast creative and print support.

RRD Marketing Solutions responded by rapidly developing directional and informational sign concepts, then turning them into production-ready art, prototypes, and finished materials. RRD delivered 11 unique concepts and 201 prototypes, with 90% of materials designed, produced, and distributed within 24 hours and 100% completed in under 48 hours, plus local field service assembly and installation support. The speed and quality impressed the customer enough to lead to three additional programs later that year.