Case Study: Leading National Skincare Company Achieves Consistent, High-Quality Packaging with RR Donnelley

Skincare Brand Benefits From Consolidated Packaging Production

Leading National Skincare Company, an emerging national skincare brand selling through retail and e-commerce, needed more consistent packaging across its folding cartons, corrugated shippers, and subscription boxes. Its previous packaging setup used multiple vendors, which caused inconsistent paper stock, printing, coatings, and brand color issues that weakened the premium look of the products.

RR Donnelley partnered with the brand to standardize packaging production, review part numbers and dielines, align paper stocks, and refine color matching with custom mix colors and adjusted four-color values. Through digital press proofing, local press checks, and ongoing support, RR Donnelley achieved critical color consistency and helped the customer expand into additional commercial print, POS, and direct mail applications while scaling with growth.