Case Study: North American Pharmaceutical Company boosts print efficiency with RR Donnelley

Single Source Provider Heightens Print Production Efficiency

North American Pharmaceutical Company, a major North American pharmaceutical firm, was frustrated by the complexity of managing a patchwork of print vendors and wanted to move to a single-source provider with deep understanding of pharma’s privacy, regulatory, and tactical print needs. The company turned to RR Donnelley for a comprehensive communications management initiative, leveraging print production and management services.

RR Donnelley implemented a streamlined end-to-end workflow covering creative, production, versioning, quality control, and delivery, along with a real-time online portal and an on-site print production specialist. By integrating the client’s preferred vendor list into RRD’s network, RR Donnelley helped deliver 19% average savings, 99% on-time order delivery, and a 60-day implementation, while enabling better control, tracking, and automated cross-channel marketing programs.