Case Study: Global Specialized Nutritional Products Company achieves 30% supply chain cost reduction with RR Donnelley

Samples Fulfillment Program Success Story

Global Specialized Nutritional Products Company partnered with RR Donnelley (RRD) to support its global marketing programs for expectant mothers, which required complex, high-volume B2C fulfillment. The company needed a way to procure and distribute materials, manage more than 3 million kits annually and 5,000 Business Reply Cards per week, handle food samples, customize printed content, and transition programs quickly without disrupting active campaigns.

RR Donnelley implemented a comprehensive B2C samples fulfillment solution with integrated IT, CRM connectivity, offshore BRC data capture, personalized printing, kitting, temperature-controlled storage, lot and expiry tracking, and compliant food handling and logistics. The results included a 30% reduction in supply chain costs, improved resource utilization, better order quality, the ability to scale production by 20%, and faster time-to-market.