Case Study: Regional Medical Center expands patient reach and loyalty with RRD’s multichannel marketing solution

Regional Medical Center expands reach with RR Donnelley’s 19,000-contact multichannel campaign

Regional Medical Center, a leading regional medical center, sought to gain market share and build patient loyalty in a competitive healthcare landscape. Their challenge was modernizing beyond a static PDF newsletter to implement data-driven, personalized marketing, but they lacked sufficient internal resources. They partnered with vendor RR Donnelley for a consultative approach and multichannel marketing solution.

RR Donnelley implemented an end-to-end solution, creating and distributing three to four annual campaigns featuring a dynamic Digimag® digital newsletter, print newsletters, newspaper inserts, and direct mail. They also built and managed a targeted list of approximately 19,000 prospects. The results provided the medical center with a competitive advantage, increased visibility, improved SEO, and expanded reach into new markets, allowing the client to focus on core business functions.

Regional Medical Center