Case Study: Large Supermarket Retailer boosts coupon redemption with RR Donnelley personalized print

Personalized Coupon Booklets Boost Redemption Rates

Large Supermarket Retailer Company wanted to strengthen customer loyalty by sending 466,000 highly personalized coupon booklets based on individual purchasing behavior. The challenge was producing and mailing such a large volume with significant customization, as traditional vendors needed around 50 days to complete the job.

RR Donnelley used digital inkjet web printing, advanced data management software, and in-house mailing to produce and deliver the variable coupon booklets in just 10 days. RR Donnelley’s solution helped double coupon redemption rates, increase participation by 36%, and drive an 85% jump in incremental sales, leading the retailer to end future static mailers in favor of variable data direct mail campaigns.