Case Study: American Fast-casual Restaurant Chain drives new market awareness and engagement with RR Donnelley

Optichannel Campaign Drives New Market Awareness, Engagement

American Fast-casual Restaurant Chain worked with RR Donnelley to help build awareness and excitement as it expanded into new U.S. markets. The company needed a way to engage local subscribers and drive interest before new restaurant openings, using a coordinated multichannel marketing approach.

RR Donnelley created an optichannel campaign that combined Facebook announcements, email, a custom RSVP landing page, and direct mail to engage prospects before and after opening. The program drove users to a branded interest page and event RSVP flow, then followed up with personalized confirmations and mailed invitations or coupons, helping generate local handraisers and pre-opening event participation across new markets.