Case Study: Leading Pharmaceutical Company reduces print costs and speeds fulfillment with RR Donnelley

Online Tool for Fulfillment of Detail Aids Enables Salesforce

Leading Pharmaceutical Company worked with RR Donnelley to improve the speed and management of marketing material fulfillment for more than 5,500 sales representatives. The company needed a better way to handle detail aid orders while reducing inventory obsolescence and rework caused by changing collateral, market conditions, and regulatory requirements, all without disrupting operations during a busy product launch period.

RR Donnelley implemented an integrated print management and fulfillment solution, including a multichannel order entry system via IVR, web, and call center, plus business rules, KPIs, and a strategically located fulfillment center. The program delivered an estimated 25% reduction in print obsolescence, $500,000 in annual packing and shipping savings, and a 5-8% reduction in outbound freight costs, while cutting average shipping time by five days and reducing overall program cost by 8% in the first year.