Case Study: Global Fast Food Restaurants cuts marketing waste and speeds delivery with RR Donnelley

New In-Store Marketing System Improves Fast Food Chain's Bottom Line

Global Fast Food Restaurants partnered with RR Donnelley (RRD) to solve a major in-store marketing challenge across more than 6,500 locations worldwide. The company’s previous “one-size-fits-all” approach sent the same printed materials to every restaurant, causing waste, inaccurate merchandising, and logistical headaches that pushed more than 20% of the annual marketing budget into the trash.

RR Donnelley implemented its proprietary in-store marketing (ISM) system to create customized database profiles for each location and tailor materials by restaurant. RRD also provided centralized on-site marketing support and local printing/logistics capabilities, helping Global Fast Food Restaurants cut costs by more than 20%, reduce border costs by 42%, and receive materials an average of three days faster.