Case Study: Large Liquor Distributing Company boosts fleet ad revenue with RR Donnelley

Nationwide Fleet Leverages Efficient Truckside Advertising Solution

Large Liquor Distributing Company, the largest liquor distributor in the U.S., needed to rebrand nearly 3,000 trucks nationwide while finding a more efficient way to manage truckside advertising inventory. The management agency sought a scalable partner to streamline workflow, reduce manual effort, and minimize unwrapped trucks and expired panels across the fleet.

RR Donnelley provided a full-service truckside advertising solution, including planning, printing, installation, and a cloud-based asset management portal to track available trucks, panel sizes, and expiration dates in real time. With RRD as a single source for the program, the customer reduced complexity, improved damage and color consistency management, and gained better visibility into advertising opportunities, helping generate significant new revenue.