Case Study: Leading Automotive Services Company validates direct mail strategy with RRD's Acuity

National Chain Virtually Tests Direct Mail, Validates Campaign Strategy

Leading Automotive Services Company, a national chain of locally owned and operated automotive service centers, wanted to test a direct mail loyalty campaign before launching it in market. The company needed to understand whether a special loyalty message would improve retention among best customers and repeat visits from new customers, while also reducing the risk and cost of full-scale in-market testing. RR Donnelley helped them explore the campaign using Acuity™ by RRD.

RR Donnelley used Acuity™ to virtually test four direct mail formats—Thank you, Trifold, Letter, and Postcard—before print production. The solution revealed the strengths and weaknesses of each creative version, validated the Thank you format as the top performer, and provided insight into how recipients would sort and respond to the mail pieces. As a result, Leading Automotive Services Company gained actionable guidance for in-market A/B testing and achieved significant savings in print production and postage by identifying the best concept upfront.