Case Study: Large Highway Fuel and Convenience Stores Company achieves consistent in-store branding with RR Donnelley

National Chain of Highway Stopping Centers Overhauls In-Store Signage

A Large Highway Fuel and Convenience Stores Company partnered with RRD after struggling to keep brand messaging consistent across its 250+ highway store locations. With aging, disorganized fixtures and signage, plus many unique store layouts and new acquisitions lacking data, the company needed help surveying existing sites, creating custom solutions, and managing a cohesive in-store signage rollout.

RRD delivered an end-to-end program management solution that included discovery sessions, site assessments, custom signage design, material recommendations, production, shipping, and installation. RRD tailored signage to each location’s dimensions and environment, coordinated the rollout region by region, and ensured proper fit and placement on-site, resulting in a more organized, consistent, and appealing brand experience across the chain.