Case Study: Multinational Automobile Manufacturing Company achieves cost-efficient dealer launch collateral with RR Donnelley

Luxury Car Brand Revamps Dealer Launch Collateral

A multinational automobile manufacturing company needed a more cost-effective, end-to-end solution for dealer launch collateral for one luxury vehicle division. Limited creative scope and tight budgets pushed the customer to seek support beyond its existing resources, turning to RR Donnelley (RRD) for help with print supply chain execution and related services.

RR Donnelley proposed a single-point-of-contact solution using its GO Creative team and managed the full brochure supply chain in-house, including ideation, retouching, printing, finishing, fulfillment, and distribution. The result was a launch experience that effectively communicated the vehicle’s story, specs, and availability while delivering cost efficiencies, preserving brand identity, and sparking additional business across other areas of the company.