Case Study: Large Restaurant Chain launches breakfast nationwide with RR Donnelley

Location Profile Audit Across QSR Chain Enables New Daypart

RR Donnelley (RRD) partnered with a large restaurant chain to support a national breakfast launch across nearly 6,500 franchise locations. The customer needed help assessing aging interior and exterior signage hardware, much of which had not been used in years and had broken or missing components that prevented proper menu display.

RR Donnelley led a six-month nationwide location profile audit, working with the client, auditors, and hardware suppliers to capture photos, measurements, and detailed attributes for each restaurant. The updated profiles helped identify repair and replacement needs, enabled a same-day national breakfast rollout, reduced signage waste, and supported strong business results, including a 10% sales increase in year one with continued year-over-year growth.