Case Study: Large Retail Chain reduces costs and improves efficiency with RR Donnelley linerless labels

License Plate Labels Go Linerless to Reduce Costs, Increase Efficiency

A large retail chain was printing 4" x 2" license plate labels on demand for distribution and warehousing, but a new chute-based sorting system left too little space for the thermal transfer printers. The company also faced the inefficiency and mess of pre-printed labels that had to be printed, rerolled, and managed with excess liner waste.

RR Donnelley introduced linerless, variably imaged labels as a space-saving alternative that eliminated on-demand printing and reduced the need for restocking. The solution lowered labor costs, cut freight costs by about 30–40% versus linered labels, and improved safety by removing liner waste from the floor.