Case Study: Leading Convenience Retailer achieves store-specific shelf edge efficiencies with RR Donnelley

Large Value Chain Gains Store-Specific Shelf Edge Efficiencies

Leading Convenience Retailer, one of the nation’s fastest-growing value and convenience retailers with more than 8,000 locations, needed a trusted partner to manage increasingly complex pricing and visual merchandising. The company was looking for a vendor that could handle store planograms and data composition files with precision while supporting frequent brand and promotion changes. RR Donnelley helped meet this need with data composition and print services.

RR Donnelley implemented a proactive, store-specific merchandising approach that gave the retailer more control over pricing materials and planograms while reducing risk in its data programs. As the partnership grew, RR Donnelley became the sole data processor and printer, enabling each store to receive only the materials it needed. The results included less signage printed, more revenue captured, increased overall program margins, and reduced store labor for associates.